A digital marketing agency helps small businesses attract customers online through strategic campaigns across multiple channels. At Nalberg Marketing, we focus on three core services: Search Engine Optimization (SEO) to improve your visibility in Google search results, Google Ads management to capture high-intent customers actively searching for your services, and Meta Ads management (Facebook and Instagram) to connect with your ideal audience on social media.

We handle everything from initial strategy development and campaign setup to ongoing optimization and transparent performance reporting. Our goal is to generate qualified leads and measurable revenue for your business, so you can focus on serving customers rather than managing marketing platforms. Each strategy is customized to your industry, location, and budget, ensuring you get the maximum return on investment from every dollar spent.

We generate qualified leads by combining data-driven strategy with ongoing optimization across SEO, Google Ads, and Meta Ads. Our process starts with understanding your ideal customer profile and the search terms or behaviors they exhibit when looking for your services. We then build campaigns that put your business in front of these high-intent prospects at the exact moment they're ready to take action.

For Google Ads, we target keywords with strong commercial intent and optimize ad copy and landing pages to maximize conversions. With Meta Ads, we use audience targeting and compelling creative to reach users who match your customer demographics and interests. Our SEO services ensure your website ranks for the terms your customers are searching for, creating a steady stream of organic traffic over time. Every campaign includes conversion tracking and regular reporting, so you can see exactly how many leads we're generating and what they're costing you.

The right mix depends on your business goals, timeline, and budget. Google Ads delivers fast results, often within days, by placing your business at the top of search results for high-intent keywords. It's ideal if you need leads quickly or want to test demand for a new service. Meta Ads (Facebook and Instagram) work well for building brand awareness, retargeting website visitors, and reaching specific demographics with visual storytelling. SEO takes longer to show results, typically three to six months, but creates sustainable, long-term growth by improving your organic rankings.

Most successful small businesses benefit from a combination of all three. Paid advertising (Google Ads and Meta Ads) generates immediate leads while your SEO strategy builds momentum in the background. Over time, as your organic rankings improve, you can scale back paid spend or reinvest those savings into expanding your reach. We'll work with you to create a phased approach that fits your budget and delivers consistent growth.

Timelines vary significantly depending on the service. Google Ads and Meta Ads can generate leads within the first week of launch, though it typically takes 30–60 days of testing and optimization to achieve peak performance and cost efficiency. These platforms allow us to make real-time adjustments based on what's converting, so you'll see improvements quickly as we refine targeting, ad copy, and bidding strategies.

SEO requires more patience. Google's own documentation indicates that most websites see initial movement in search rankings within 30–90 days, with full impact often taking six to twelve months, especially for competitive keywords or newer domains. However, once your rankings stabilize, SEO delivers compounding returns, your visibility continues to grow without ongoing ad spend. We recommend viewing digital marketing as a long-term investment rather than a quick fix. The businesses that succeed are those that commit to consistent effort and allow campaigns time to mature.

No, we serve small and mid-sized businesses across British Columbia and throughout Canada. While Nalberg Marketing is based in Prince George, our digital marketing services SEO, Google Ads, and Meta Ads work effectively for businesses in any location. We have experience supporting companies in Vancouver, Victoria, Kelowna, and other BC communities, as well as clients in other provinces.

Digital marketing allows us to manage campaigns remotely while maintaining the same level of transparency and communication you'd expect from a local agency. We provide regular performance reports, scheduled strategy calls, and responsive support regardless of where your business is located. If you're a BC-based business looking for a team that understands the regional market and can help you compete online, we're ready to help.

Nalberg Marketing was founded on three core principles: transparency, measurable results, and customized strategies. Unlike agencies that lock clients into long-term contracts with vague promises, we provide clear, detailed reporting that shows exactly what you're getting for your investment. Every campaign includes conversion tracking, so you can see how many leads or sales we're generating and what each one costs.

We also reject one-size-fits-all solutions. Each client receives a strategy tailored to their industry, competitive landscape, and business goals. Whether you're a contractor in Prince George competing for local search visibility or a retailer in Vancouver running seasonal promotions, we build campaigns designed specifically for your needs. Our team focuses on SEO, Google Ads, and Meta Ads because these channels consistently deliver the highest ROI for small businesses. We don't spread ourselves thin across every platform we master the ones that matter most.

Success is measured through conversion tracking and return on investment (ROI). For every campaign we manage whether SEO, Google Ads, or Meta Ads we implement tracking systems that record the actions users take on your website: form submissions, phone calls, online purchases, or appointment bookings. This data is connected to your advertising spend, allowing us to calculate cost per lead, cost per acquisition, and overall ROI.

For SEO, we track organic traffic growth, keyword ranking improvements, and the number of conversions generated from search engine visitors. For paid advertising, we monitor metrics like click-through rate, conversion rate, cost per click, and return on ad spend (ROAS). You'll receive regular reports that break down these metrics in plain language, so you always understand how your campaigns are performing. If something isn't working, we identify the issue and adjust strategy immediately. Our goal is continuous improvement every month should show progress toward your business objectives.

Digital marketing budgets vary widely depending on your industry, competition, and goals. As a general guideline, small businesses should expect to invest $1,000 to $5,000 per month when combining services like SEO, Google Ads, and Meta Ads. Businesses in highly competitive markets (such as legal services, home services, or real estate) may need to allocate more to achieve meaningful results, while those in niche markets can often succeed with smaller budgets.

For Google Ads and Meta Ads, your budget directly impacts reach and lead volume higher budgets allow for more clicks and conversions. However, success isn't just about spending more; it's about optimizing campaigns to maximize efficiency. A well-managed campaign can outperform a poorly optimized one with twice the budget. For SEO, costs are typically fixed based on the scope of work (keyword research, content creation, technical optimization), but the long-term value compounds over time as your rankings improve. During our discovery call, we'll review your goals and recommend a budget that balances immediate needs with sustainable growth.

Yes, but success requires a strategic approach and realistic expectations. Competitive markets mean higher costs per click in Google Ads and more effort required to rank organically in SEO. However, these markets also indicate strong demand if competition is high, it's because customers are actively searching for these services. The businesses that succeed are those that invest in high-quality campaigns, conversion-optimized websites, and consistent optimization.

For local businesses in competitive markets, we recommend a multi-channel strategy. Google Ads ensures you're visible for high-intent searches while you build organic rankings. Local SEO (Google Business Profile optimization, local citations, location-based content) helps you dominate map results and "near me" searches. Meta Ads can support brand awareness and retarget users who visited your site but didn't convert. The key is working with an agency that understands your market dynamics and can allocate budget efficiently across channels. Even in crowded markets, businesses that execute well consistently outperform those with larger budgets but weaker strategies.

Getting started is simple. First, book a free discovery call through our website or by calling (250) 649-9227. During this 30–45 minute conversation, we'll discuss your business goals, current marketing efforts, and challenges you're facing. We'll ask questions about your target audience, competitive landscape, and budget to determine which services SEO, Google Ads, Meta Ads, or a combination will deliver the best results for your situation.

If we're a good fit, we'll develop a customized proposal outlining our recommended strategy, timeline, and pricing. Once you approve, we begin with a thorough audit of your existing digital presence (website, Google Business Profile, competitor analysis) and start building your campaigns. Most clients see their first campaigns live within two to three weeks. Throughout the process, you'll receive regular updates, transparent reporting, and direct access to our team. Our goal is to make digital marketing straightforward, measurable, and profitable for your business.